Cutting edge: From the catwalk to the screen

Paris – Gareth Pugh chose to show his spring/summer 2011 collection to the world on film as part of Paris Fashion Week.

The film, played on a big screen in the Parc de Bercy sports stadium, was the latest example of fashion designers moving away from the catwalks.

Using his signature samurai style, the designer collaborated with director Ruth Hogben to produce the exciting moving visuals that fit perfectly with the Pugh aesthetic.

For more examples of designers experimenting with the way they show their collections, see our Insight News article.