Work of art: Levi's finds community spirit

23.08.2010 Heritage : Levi's : Show Your Working

San Francisco – Levi’s has been exploring key trends identified by LS:N Global since our presentation on Brandtocracies last autumn, through its new workshops.

As part of a series of ‘places for creation, inspiration, and collaboration’, the first Levi’s workshop is in a community print shop near the company’s original workshop in San Francisco, open this July and August. Offering a break from our increasingly digital world, the workshop gives customers, collaborators and the community a chance to get their hands dirty by working on letterpress machinery, typesetting and screenprinting designs.

Each Levi’s workshop will run for a limited time and will focus on a specific craft. The next one, on photography, will be in New York.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more