Modi’in-Maccabim-Re’ut, Israel- Local values are key in a new clothes shop in a small village in Israel.
The Ahoti boutique designed by Studio Lama, sells clothes and accessories by local designers. In order to preserve the village feeling, the store’s space has long and narrow proportions with a smoothed down concrete floor.
The front part of the shop displays new collections on rails, while older collections are in the rear of the shop. Splashes of colour such as bright green and yellow contrast with the concrete floor and the metal display rail that winds across the wall.
For more on how an ‘unfinished appeal’ adds to the retail experience, read our feature on Rough Luxe Spaces.