US – The luxury fashion rental service is installing drop-off boxes at WeWork offices for customers to return borrowed items.
As the first step in a broader partnership, the drop-off boxes will also allow WeWork members to hire new clothing and accessories via a tablet connected to the Rent the Runway website. The service is primarily aimed at those who subscribe to its monthly subscription plans. Normally, these customers would return items in the mail, which can slow down turnaround times for other renters.
The company also plans to open a series of clothing rental pop-ups at select WeWork locations. ‘We knew there was a demand for creating these drop boxes in other convenient locations,’ Maureen Sullivan, COO at Rent the Runway, told CNBC. ‘There is a massive opportunity to not only grow our drop-box network… but also to grow mini-stores within WeWork.’
There is rising demand for Office Stores, as brands recognise that the workplace can be a profitable retail opportunity.