Need to Know
28 : 09 : 18

London – Following an extensive Instagram campaign, Dazed Media has launched a virtual world of beauty featuring a range of 3D characters.

Dazed Beauty was first launched on Instagram, teasing experimental beauty content as well as ten 3D avatars, some of whom were modelled on influencers such as Kate Moss, Aweng and Slick Woods. Visitors to its newly launched microsite are then asked to ‘pick their player’ from the digital avatars, or browse beauty content related to the Head, Body, Soul and Community.

The new vertical aims to showcase lesser-seen visions of beauty that, until recently, have been confined to the fringes of Instagram. It also marks a departure from the natural beauty movement, proposing a more multifaceted approach. ‘We wanted to launch with something that allows our audience to imagine the possibilities of digital as a creative medium for beauty, because to us, creativity is beauty,’ says Bunny Kinney, editor-in-chief of Dazed Beauty.

The concept of beauty is increasingly inspired by the digital world, and vice versa. For more, read our macrotrend Algorithmic Beauty.

Global – The company has changed its name to WW, amid a shift in focus from weight to wellness.

The brand will no longer be centred on dieting, rather it will be geared towards helping its users learn healthy habits that are not only about food. By providing ‘wellness that works’, WW hopes to be more inclusive and attract people to its customer base who don’t necessarily share the same goal of losing weight.

One of the company’s new initiatives is Wellness Wins, a program that rewards members for food and activities that build healthy habits. Members can then be rewarded with wellness-orientated products and experiences. In addition, WW will remove all artificial sweeteners, colouring, flavouring and preservatives from its food products from January 2019.

In an era of body positivity, brands that were built on weight loss are having to rewrite their mission statements. Weight Watchers is now prioritising wellness as a way to measure healthy living, a theme we explore in Certified Wellness.

Dubai – The airline is giving a behind-the-scenes look into the curation of its onboard food and wine menus.

The new channels offer the chance to get an insider look into Emirates’ $700m investment in fine wines, as well as the seasonal food menus created by gourmet chefs. By tuning in, fliers learn about the processes that go into ingredient sourcing for the 110m meals it prepares a year. The episodes take viewers to Italy, where Emirates purchases its olive oil, and Sri Lanka, where the Dilmah tea is sourced.

It will also feature tutorials and recipes for travellers to take home with them. ‘If you’re enjoying a fine wine like Château Haut Brion 2004 on board, there is an accompanying wine tutorial to help you appreciate and understand its nuances and what makes it unique,’ says Joost Heymeijer, senior vice president for catering at Emirates.

Although Emirates’ educational channels are available for all passengers to watch, other aviation companies are investing in exclusive gastronomic offerings for First Class passengers as a way to convince fliers to upgrade.

According to a study by Ypulse and The Confidence Code for Girls, puberty is majorly affecting confidence levels in young girls. The study found that, between the ages of eight and 14, girls’ confidence levels drop by 30% and their confidence in the fact that other people like them falls from 71% to 38%.

Furthermore, more than half of teen girls feel pressure to be perfect, and one in three boys and girls believe that boys will make more money in their lifetime than girls.

As they enter puberty, teenage girls are seeking guidance with how to deal with so much change, from plunging confidence to their first periods. See our Q&A with Bunny Ghatrora, co-founder of Blume, to understand how brands can ease the experience of this pivotal life stage.