US – The Generation Z think tank has launched Dolla Dolla World, a new brand that will promote free financial literacy and professional development classes for young women.
The initiative, which is now crowdfunding on Kickstarter, is a programme offering classes and coaching from over 30 boss women including Ariana Huffington, the co-founder of The Huffington Post. The programme will cover topics such as credit, saving, budgeting, investing, student loans and financial pitfalls, as well as more nuanced subjects such as entrepreneurship, philanthropy, financing and ethical investment.
‘With US women set to control over two-thirds of the nation’s wealth by 2020 but only 12% of girls feeling confident in their financial skills, we can no longer afford not to actively and aggressively support young women in their pursuit of financial knowledge and professional opportunities,’ explains Molly Logan, Dolla Dolla World founder and Irregular Labs co-founder.
As we begin to understand how women’s approach to spending and finance differs from men, brands must adapt their services in order to provide a financial landscape better suited to them.