Bologna – Italian company Davines Group has launched new brand Skin Regimen to the European market at Cosmoprof 2018.
Intended to be unisex, with its minimalist black packaging, the line is aimed at city dwellers. It offers several products – from a cleanser to booster serums and a night mask – for a multistep regime that combats the environmental aggressors that come with living in an urban environment, including daily stress and pollution.
A key component across all of the products is the trademarked Longevity Complex, which includes wild indigo, spinach, maqui berry and carnosine – all extracts proven to help the skin fend off inflammation and oxidation. The Skin Regimen team worked with neuroscientist and mind-body expert Dr Claudia Aguirre to research how cortisol, a hormone triggered by stress, can specifically affect the skin.
‘The line is both intended to fight against things like pollution and stress, but also to celebrate city living,’ Barbara Gavazzoli, director of communication at Comfort Zone, Davines Group's skincare division, tells LS:N Global. ‘We want people to thrive while living in the city, and offer them products that combat the side-effects of urban dwelling like dehydration and dull skin.’
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