India – To mark International Women’s Day, streetwear brand Vans is helping to promote female empowerment in India with the release of Girls Skate India – an online series following female skateboarders – and the launch of 100 global skate clinics teaching women and girls how to board. The clinics will be held in major cities such as New York, Chicago, London, St Petersburg, Shanghai, Bangalore, São Paulo and Mexico City to encourage a global community of female skaters.
‘Vans is skateboarding, and we are committed to ensuring that anyone, anywhere has the opportunity to discover this unique form of creative expression,’ explains April Vitkus, senior director of Vans Global Brand Marketing. ‘We are hopeful that shining a light on skateboarding to girls and women will show how empowering it can be.’
See our Emerging Youth: India market for more on why the next generation of consumers are championing feminist-driven activism.