Warsaw – Having started life as a graphic design studio and online magazine dedicated to architecture, photography, and design, Thisispaper recently entered the physical world with a relaunch of its magazine in print and the opening of a flagship store selling luxury leather goods, teas and prints.
To mark this move into the real world, the brand has also acquired and curated a rentable short-stay apartment, A-PLACE, located near its store, offering a space beyond the retail environment ‘where our values take a tangible form’. On arrival, guests are treated to a serving of organic Japanese tea, imported by the brand and sold in its store. Its shelves are stocked with art, design and architecture books and magazines and a 70s sound system includes a gramophone, amplifier, tuner and a selection of vinyls.
In the next iteration of Home-tail and in line with our Brandlords microtrend, there is a shift occurring within the luxury sector as brands move into real estate, offering consumers curated liveable spaces that align with their brand message.