London – Created by industrial design agency Morrama, the Angle Razor is a new take on the straight razor, redesigned for today’s male consumer. Tapping into concerns around sustainability, the all-metal product tackles the waste plastic produced by its disposable counterparts, 2bn of which are thrown away every year, according to the brand.
Angle is a nod to the traditional cut-throat razor, but redesigned with a weighted handle to give better control. That brings the user as close to holding the razor blade as possible to enable a more precise trim. The modern male beauty consumer is looking for lifestyle products designed with aesthetics in mind, something that Morrama has incorporated into both the elegant design of the product itself and the branding, which mimics the design-led approach more typically associated with women’s beauty products.