Tokyo – Japanese lifestyle brand Koe has this month opened Hotel Koe Tokyo, an affordable hospitality offering for consumers in the region. Marking a shift in hotel openings, which are traditionally instigated by luxury brands, the hotel is said to function under the overarching themes of Stay, Fashion, Music and Food, and features facilities that cater for all of these.
On the first floor a restaurant and bar sits aside an event space, while on the second floor, guests can shop a variety of apparel and lifestyle goods. With the introduction of smart cash registers, retail spaces also run as staffless at certain hours.
By combining a place to stay with retail, entertainment and dining opportunities, it highlights consumer want for experience-led, diverse offerings, something we highlighted in ourreports. The hotel’s opening follows the launch of their public cafe, situated in the brand’s head office, and two independent Koe Green restaurants.