Global – The brand has worked with Jeff Koons to exhibit a series of the renowned artist’s sculptures in augmented reality (AR) at nine locations around the world, including Hyde Park in London, Millennium Park in Chicago and the Sydney Opera House.
An accompanying microsite encourages other artists to submit their work, hinting at a potential future collaborative project between the brand and emerging artists. Digital art is increasingly popular among younger consumers, something LS:N Global has been tracking since 2014.
The project follows the launch of Snapchat’s World Lens feature, which enables users to place 3D digital objects onto the physical environment. Advances in AR will open up new possibilities for brands looking to use digital technology to elevate experiences in the real world.
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