Air France differentiates with decadent gum

France – The airline has launched a pistachio-macaron and crème brûlée-flavoured chewing gum.

Tapping into two quintessentially French flavour profiles, Air France has created in-flight chewing gum to help passengers to relieve ear pressure during take-off and landing.

The newest addition to the brand’s France is in the Air campaign is free for passengers flying from Charles de Gaulle Airpor to Los Angeles and San Francisco, as well as premier and business class passengers in the airline’s airport lounges.

‘We looked at what could be perceived as pain points by the passengers and we tried to come up with creative solutions that could enhance the quality of service offered by the airline company,’ Tiphaine du Plessis, managing director of creative agency BETC, which helped to create the campaign, explained to AdFreak.