Vollebak’s new hoodie has been designed to last 100 years

03 : 07 : 2017 Fashion : Sport : Leisure

London – The garment has been created by the athletic wear brand as a comment on fast fashion.

100 Year Hoodie by Vollebak 100 Year Hoodie by Vollebak
100 Year Hoodie by Vollebak 100 Year Hoodie by Vollebak
100 Year Hoodie by Vollebak 100 Year Hoodie by Vollebak
100 Year Hoodie by Vollebak 100 Year Hoodie by Vollebak

The hoodie has been made with Kevlar fibre, which has a strength to weight ratio that is said to be five times stronger than steel. Because of the nature of the material, the fibres darken once exposed to sunlight, altering the piece the more you wear it.

‘The 100 years idea started as a conversation between us and our friends,’ Steve Tidball, co-founder of Vollebak, told Fast Co.Design. ‘It’s much harder for someone to argue that a piece of clothing should be thrown away if there are simply no holes in it.’

While also being able to outlive the wearer, the material can also survive in extreme temperatures that range from 300°C to –200°C, and the brand has tested the material by dragging it on tarmac at high speeds. Although impossible to verify the 100-year milestone, the brand claims that the garment would survive 2,000 washes, 4,000 wears and 100 accidents.

The Big Picture

  • Vollebak has been innovating with materials to highlight how clothing can serve new purposes. See how Vollebak has also incorporated a highly visible pigment into sportswear garments to help cyclists stand out in traffic in our Briefing report
  • For more on the negative impact of fast fashion on the fashion industry overall, see our Insight report
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