Ko Hana Agricole positions Hawaii as an exporter of premium rum

21 : 06 : 2017 Drinks : Spirits : Packaging

Hawaii – The spirit is distilled on the island of Oahu using local sugar cane.

Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti
Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti
Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti
Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti

Distilled from 34 heirloom sugar cane plants grown on the island, Ko Hana Agricole consists of single-origin white and dark rums, alongside a blended variety.

While Hawaii has a long history of producing Okolehao, a rum-like spirit made from Ti leaves mixed with sugar, refined rums have been relatively uncommon. By using local ingredients produced to a premium standard, Ko Hana Agricole is shifting the focus on fine rums away from the Caribbean to Hawaiian shores.

The Manulele distillery uses an eponymous variety of sugar cane, which until now has been largely disregarded because it is ill-suited for use as table sugar and therefore was overlooked by the Western world as a valuable resource. Althoiugh the distillery opened in 2014, it is only now exporting beyond Hawaii.

The Big Picture

  • Brands such as Moët Hennessy and Manulele are looking beyond traditional domains and taking inspiration from previously overlooked ingredients
  • Learn more about how new ingredients are shaping the food and drink landscape with our Food and Drink Futures Report 2016
Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN