Why the psychology of eating is visual

10 : 05 : 2017 Food & Drink : Hospitality : Art And Design

The Netherlands – Artist Marije Vogelzang explores how the amount on our plate affects feelings of fullness.

Volumes by Marije Vogelzang, The Netherlands Volumes by Marije Vogelzang, The Netherlands
Volumes by Marije Vogelzang, The Netherlands Volumes by Marije Vogelzang, The Netherlands
Volumes by Marije Vogelzang, The Netherlands Volumes by Marije Vogelzang, The Netherlands
Volumes by Marije Vogelzang, The Netherlands Volumes by Marije Vogelzang, The Netherlands

Her series, Volumes, comprises a collection of stones wrapped in heat-resistant silicone to resemble organic, almost organ-like, shapes, which are placed on plates alongside food to alter diners’ perception of food volume.

The project, which has been informed by behavioural research showing that the amount of food we eat is influenced by what we see, demonstrates a creative approach to tackling the global obesity epidemic.

By adding volume and weight to diners’ plates, Vogelzang hopes to ‘change our mindless consumption behaviour into a mindful experience’ by creating the illusion of a fuller meal. ‘Most of us seem to rely on the size – the volume – of the food to tell us when we’re full,’ she says. ‘We usually try to eat the same visible amount of food we’re used to eating.’

The Big Picture

  • Artists and designers such as Marije Vogelzang and Jouw are exploring new ways to encourage more mindful consumption
  • To find out more about how Vogelzang is challenging assumptions around eating, see our Talent piece
Discover More Daily Signals
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
New study finds week-long digital detoxes improve youth mental health

Daily Signals

New study finds week-long digital detoxes improve youth mental health

A study published in JAMA Network Open in November 2025 suggests that taking a break from social media could deliver measurable mental health benef...
Technology : Youth : Social Media
Stat: Africa leads the AI adoption race for business

Daily Signals

Stat: Africa leads the AI adoption race for business

Africa is emerging as a frontrunner in workplace AI adoption, with 64% of workers reporting usage in the past year – well above the global average ...
Artificial Intelligence : Work : Statistic
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN