Curated cutlery

08 : 09 : 2016 Jouw : The New Sublimity : Steinbeisser

Amsterdam – A new online store dedicated to experimental cutlery and dishware has opened.

  • Jouw re-addresses the rituals of dining by introducing a sense of unfamiliarity to cutlery and tableware
  • The store features work by eight artists from around the world
Plate by Tatjana Giorgadse for Steinbeisser on Jouw, Amsterdam Plate by Tatjana Giorgadse for Steinbeisser on Jouw, Amsterdam
Plate from Deborah Rudolph for Steinbeisser on Jouw, Amsterdam Plate from Deborah Rudolph for Steinbeisser on Jouw, Amsterdam
Cutlery from Nils Hint for Steinbeisser on Jouw, Amsterdam Cutlery from Nils Hint for Steinbeisser on Jouw, Amsterdam
Vessel from Tala Yuan for Steinbeisser on Jouw, Amsterdam Vessel from Tala Yuan for Steinbeisser on Jouw, Amsterdam

Dutch design studio Steinbeisser has collaborated with Lloyd Hotel and Cultural Embassy to create Jouw, an online store selling unusual cutlery and dishware.

The concept for the online store came out of Steinbeisser’s Experimental Gastronomy initiative. The series of curated events in 2012 brought together a group of enterprising chefs and artists from around the globe, who were challenged to create entirely vegan dishes accompanied by upcycled tableware.

Works by eight of these artists have now been chosen for Jouw’s online shop collection. The works play on the experience of eating in a novel way and include pieces such as Nils Hint’s Crown Fork, which is made from objects found in Estonia’s junkyards and covered with gold leaf to enhance the sweet elements of food.

Jouw co-founder Martin Kullik explained that the unfamiliar cutlery put people out of their comfort zone and encouraged them to eat more slowly. He tells LS:N Global that the take-home tableware range was designed for everyone as a way of ‘triggering their curiosity and showing different perspectives of how we can relate to food and to one another’.

The Big Picture

The slow and mindful approach of The New Sublimity is moving on. Now it is taking slow food and mixing it up to make it a more challenging but ultimately fulfilling experience.

Discover More Daily Signals
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN