Curated cutlery

08 : 09 : 2016 Jouw : The New Sublimity : Steinbeisser

Amsterdam – A new online store dedicated to experimental cutlery and dishware has opened.

  • Jouw re-addresses the rituals of dining by introducing a sense of unfamiliarity to cutlery and tableware
  • The store features work by eight artists from around the world
Plate by Tatjana Giorgadse for Steinbeisser on Jouw, Amsterdam Plate by Tatjana Giorgadse for Steinbeisser on Jouw, Amsterdam
Plate from Deborah Rudolph for Steinbeisser on Jouw, Amsterdam Plate from Deborah Rudolph for Steinbeisser on Jouw, Amsterdam
Cutlery from Nils Hint for Steinbeisser on Jouw, Amsterdam Cutlery from Nils Hint for Steinbeisser on Jouw, Amsterdam
Vessel from Tala Yuan for Steinbeisser on Jouw, Amsterdam Vessel from Tala Yuan for Steinbeisser on Jouw, Amsterdam

Dutch design studio Steinbeisser has collaborated with Lloyd Hotel and Cultural Embassy to create Jouw, an online store selling unusual cutlery and dishware.

The concept for the online store came out of Steinbeisser’s Experimental Gastronomy initiative. The series of curated events in 2012 brought together a group of enterprising chefs and artists from around the globe, who were challenged to create entirely vegan dishes accompanied by upcycled tableware.

Works by eight of these artists have now been chosen for Jouw’s online shop collection. The works play on the experience of eating in a novel way and include pieces such as Nils Hint’s Crown Fork, which is made from objects found in Estonia’s junkyards and covered with gold leaf to enhance the sweet elements of food.

Jouw co-founder Martin Kullik explained that the unfamiliar cutlery put people out of their comfort zone and encouraged them to eat more slowly. He tells LS:N Global that the take-home tableware range was designed for everyone as a way of ‘triggering their curiosity and showing different perspectives of how we can relate to food and to one another’.

The Big Picture

The slow and mindful approach of The New Sublimity is moving on. Now it is taking slow food and mixing it up to make it a more challenging but ultimately fulfilling experience.

Discover More Daily Signals
 Sleevenote taps into demand for distraction-free tech

Daily Signals

Sleevenote taps into demand for distraction-free tech

Musician Tom Vek has launched Sleevenote, a compact touchscreen music player designed to restore a sense of ownership and intention to digital musi...
Media : Technology : Entertainment
How Hyrox is moving from mass participation races to wellness tourism

Daily Signals

How Hyrox is moving from mass participation races to wellness tourism

Indoor fitness race company Hyrox has announced the launch of Hyrox Experiences, a new travel-focused category positioning the brand within the fas...
Travel : Fitness : Health & Wellbeing
Stat: AI optimism outpaces daily use as employee motivation hinges on trust and skills

Daily Signals

Stat: AI optimism outpaces daily use as employee motivation hinges on trust and skills

Workers are increasingly optimistic about AI, yet daily usage remains low, according to PwC’s Global Workforce Hopes and Fears Surve...
Statistic : Technology : Artifical Intelligence
The Trend: Coffee Shop Raves

Daily Signals

The Trend: Coffee Shop Raves

Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.
Food And Drink : Coffee Shop Raves : Hospitality
The Big Idea: Future Food Tech 2025: Resilience by Design

Daily Signals

The Big Idea: Future Food Tech 2025: Resilience by Design

Future Food-Tech London (24–25 September) highlighted the urgent need for resilient, inclusive and innovation-driven food systems.
Food And Drink : Sustainability : Resource Scarcity
The Campaign: AG1’s new campaign is an ode to morning people

Daily Signals

The Campaign: AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation. 
Food And Drink : Health And Wellness : Supplements
The Viewpoint: Inventing the Aged Spirits of Tomorrow

Daily Signals

The Viewpoint: Inventing the Aged Spirits of Tomorrow

In less than a decade, non-alcoholic spirits have become a familiar feature in bars and homes, yet dark non-alcoholic spirits remain largely unexpl...
Food And Drink : Spirits : Whiskey
The Space: Dubai opens the first restaurant led by an AI chef

Daily Signals

The Space: Dubai opens the first restaurant led by an AI chef

Opened in July 2025, Dubai’s Woohoo features menus created by an AI system rather than a traditional chef.
Food And Drink : Aritifical Intelligence : Technology
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN