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Milan – The inaugural Ikea Festival at Milan Salone Internazionale del Mobile aims to redefine what contemporary living spaces could be.
The festival is built around Ikea’s core value of democratic design and is intended to serve as a test bed of ideas and a chance for the brand to interact with people. ‘As a curious company, we want to understand people’s needs and meet them with solutions,’ explains head of design Marcus Engman. Ikea hopes to learn from real-time reactions to new prototypes and products on show in the space.
Creative collaborations with a range of designers and studios such as OpenHouse magazine and synthesiser company Teenage Engineering addressed the changing needs of urban living. Ikea’s Space10 presented The Growroom, a large multi-tiered spherical garden designed to grow food sustainably for a small neighbourhood or business. Open-source plans are available for the structure in the hope that members of the public will build similar gardens in urban areas.