Assisting the arts

06 : 04 : 2017 Civic Brands : Texas : Hospitality

El Paso – Outpost is a new creative hub that offers free-to-use facilities to artists on the road.

  • The initiative was founded by marketing company The Participation Agency
  • The 3,500-square-feet space is designed to cater for the needs of travelling creatives
Outpost by The Participation Agency, El Paso Outpost by The Participation Agency, El Paso
Outpost by The Participation Agency, El Paso Outpost by The Participation Agency, El Paso
Outpost by The Participation Agency, El Paso Outpost by The Participation Agency, El Paso
Outpost by The Participation Agency, El Paso Outpost by The Participation Agency, El Paso

Outpost El Paso is the first of five creative hubs that The Participation Agency is building along Interstate 10, the main commuting route for musicians on tour in Texas. Each Outpost will offer amenities such as recording facilities, a spa and workout studios, as well as accommodation and a shop stocked with free travel essentials.

The Participation Agency is encouraging brands to participate in the initiative to gain access to its unique community and develop new creative partnerships.

‘It’s really important for everyone, especially with everything that is happening in the US, to step outside their comfort zones, away from their screens, and connect face to face,’ says Jessica Resler, creative director and co-founder of The Participation Agency.

The Big Picture

The Participation Agency’s Outpost initiative aims to facilitate more meaningful, honest interactions between artists and brands. Read our Civic Brands macrotrend to find out more.

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