The 33-piece fashion collection is a contemporary interpretation of Beauty and the Beast’s mood, aesthetic and heroic female lead. Instead of using clichéd clothing references from the film, the iconic rose was translated into multiple formats such as embossing on a leather biker jacket and woven into a lace dress.
Eco-Age worked with Christopher Kane to create a sustainable supply chain to ensure the materials used throughout the collection were ethically sourced. Two garments received a GCC Brandmark for sustainable excellence from the agency in acknowledgement of the craftsmanship and eco-conscious production processes used by the designer.
According to the MBLM Brand Intimacy Report 2017, Disney is ranked as the number one brand to resonate with Millennials and the brand is fostering this consumer connection through a series of relevant collaborations. During autumn/winter 2017 Fashion Week, British designer Mary Katrantzou also presented a collection in collaboration with the brand inspired by classic animation Fantasia.