No 1 Rosemary Water, London No 1 Rosemary Water, London
No 1 Rosemary Water, London No 1 Rosemary Water, London
No 1 Rosemary Water, London No 1 Rosemary Water, London

Healing herb

21 : 03 : 2017 Food & Drink : Medicinal : Italy

London – No 1 Rosemary Water is a new spring water tonic that makes use of rosemary’s medicinal properties.

  • Made with pure fresh rosemary extract, the water is inspired by the Mediterranean diet
  • Research indicates that some of the botanical extracts in rosemary act as a memory aid

No 1 Rosemary Water is inspired by the village of Acciaroli, in the southern Italian province of Salerno, where the local cuisine contains a high concentration of rosemary.

Within the village, more than one in 10 residents live to 100 years old and rates of Alzheimer’s, arthritis and cataracts are extremely low among the elderly population, which inspired the brand’s founder, David Spencer-Percival, to create spring water that incorporates botanical extracts taken from the rosemary plant.

The compounds rosmarinic acid and eucalyptol (1,8 cineol), both of which are included in the drink, have been proven to assist in memory performance, while recent research suggests that glucosamine helps to combat arthritis. ‘Our goal was to get the plant’s unique and extraordinary health benefits into an enjoyable beverage you could drink every day,’ says Spencer-Percival.

The Big Picture

As the wellness industry continues to thrive, brands are taking inspiration from ancient diets and tailoring the ingredients to modern palates. For more, see our Ancient Appetites microtrend.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN