Suburban Mirage

09 : 03 : 2017 Desert X : Hollow Middle : Doug Aitken

California – An art installation in the Coachella Valley explores the cultural value of the suburban American home.

  • Aitken’s artwork takes the form of a standard suburban American home
  • The piece is part of Desert X, an exhibition that explores the context and concept of the desert
Mirage by Doug Aitken for Desert X, California. Photography by Lance Gerber Mirage by Doug Aitken for Desert X, California. Photography by Lance Gerber
Curves and Zigzags by Claudia Comte for Desert X, California. Photography by Lance Gerber Curves and Zigzags by Claudia Comte for Desert X, California. Photography by Lance Gerber
Visible Distance by Jennifer Bolande for Desert X, California. Photography by Lance Gerber Visible Distance by Jennifer Bolande for Desert X, California. Photography by Lance Gerber
The Circle of Land and Sky by Phillip K. Smith for Desert X, California. Photography by Lance Gerber The Circle of Land and Sky by Phillip K. Smith for Desert X, California. Photography by Lance Gerber

Created by artist Doug Aitken, the Mirage sculpture recreates the form of a ranch-style home, common to suburban enclaves throughout America. The structure, situated just outside of Palm Springs, a town notable for its Mid-century modernist architecture, is completely covered in mirrored panels. This enables the house to blend into the landscape.

‘Mirage distils the recognisable and repetitious suburban home into the essence of its lines, reflecting and disappearing into the vast Western landscape,’ Aitken explains. ‘The mass-produced ranch home became a familiar sight across the country, the style filling the American landscape as quickly as each new subdivision was built.’

The artwork is one of 16 pieces that have been installed throughout the Valley as part of the Desert X exhibition, an exploration of the context and concept of the desert.

The Big Picture

Following the 2016 shock presidential election result, artists are using their work to better understand America’s disenfranchised middle classes. Look out for our forthcoming Hollow Middle report, due to be published this spring.

Discover More Daily Signals
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
Pantone positions controversial Colour of the Year 2026 as a cultural reset

Daily Signals

Pantone positions controversial Colour of the Year 2026 as a cultural reset

Pantone has named Pantone 11-4201 Cloud Dancer its Colour of the Year 2026, a soft, billowy white that signals a shift toward calm, clarity and cre...
Design : Aesthetics : Society
Stat: Why UK child-rearing costs almost a quarter of a million pounds

Daily Signals

Stat: Why UK child-rearing costs almost a quarter of a million pounds

The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,0...
Finance : Parenting : Cost Of Living
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Intelligence : Society
Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

Daily Signals

Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

New research from PSE Consulting, a UK payments and technology consultancy, reveals a sharp rise in AI-enabled shopping tools in the run up to Chri...
Retail : Artifical Intelligance : Agentic AI
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN