Emotional beauty

27 : 01 : 2017 Intro-spectrum : La Eva : Emotional Beauty

Oxford – LA-EVA is a new beauty brand that uses organic ingredients and essential oils to tap into the emotional complexity of its consumers.

  • The skincare collection is made up of two scents: BLŪ and ROSĒUM
  • Both products have been produced in travel size and full size
La Eva, Oxford La Eva, Oxford
La Eva, Oxford La Eva, Oxford
La Eva, Oxford La Eva, Oxford
La Eva, Oxford La Eva, Oxford

Designed to create synergy of the senses and celebrate a joie de vivre, LA-EVA has produced two new wash and lotion sets from a combination of farm-sourced, organic and vegan ingredients. Both product blends have been made to stimulate an emotional response from the user, addressing the mind and body as one.

ROSĒUM, with its blend of geranium, petitgrain and clove, has been produced to stimulate sensual, relaxing and uplifting sensations in the consumer, while BLŪ contains chamomile blue, cedarwood and vetivert to inspire a soothing, calming and grounding mood.

The aesthetic is simple and timeless, reflecting a move towards a more introspective form of design. Each blend’s visual identity centres around a natural, marble-like effect, created in rose grey and charcoal blue, and offset by glass amber apothecary bottles.

The Big Picture

As we have shown in The E-motional Economy, consumers are looking for brands that they feel understand their emotional, as well as their physical, needs.

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