Connecting the dots
Dotdot by Wolff Olins and ZigBee Alliance, US

Connecting the dots

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.

Article/20684 #1
Dotdot by Wolff Olins and ZigBee Alliance, US

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things (IoT).

  • The language can be understood by all connected devices, no matter what the brand
  • The design and branding of the language, dotdot, was inspired by the universal characteristics of Morse code

Dotdot is an open language that embodies the unification of the IoT. The ambition of the developers of dotdot, which can connect devices regardless of their brand, is to overcome the communications gap between different network protocols.

The language was inspired by Morse code, and the fact that it is built on linguistic unification. Stylistically, too, dotdot’s identity of circles and rectangles is a reference to the visual grammar of Morse code. The language made its debut at CES, and is the collaborative effort of creative consultancy Wolff Olins and IoT foundation ZigBee Alliance.

‘Wolff Olins has been an exceptional partner for us,’ said Daniel Moneta, chair of the ZigBee Alliance’s marketing work group, in a recent statement. ‘A lot of businesses and designers are intimidated by the complexities and scale of the IoT connectivity challenge, so we needed a courageous and insightful strategic partner to help guide and inspire us.’

The Big Picture

As a counter to the immediacy and short-sighted nature of brands today, big-scale projects that look ahead to optimistic, connected futures are emerging. For more, see The Immortal Brand macrotrend.

Discover More News
Cash App taps Timothée Chalamet for youth-friendly money talk

News

Cash App taps Timothée Chalamet for youth-friendly money talk

Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance : Gen Z : Youth
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : The Synthocene Era : Virtual Beauty
Stat: Southeast Asia is TikTok’s largest advertising audience

News

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.
Statistic : Stat : Southeast Asia
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN