CES 2017: Core power

12 : 01 : 2017 CES 2017 : Smart Home : Cybersecurity

Las Vegas – Amid the robots and televisions, cyber security company Symantec might have launched one of the most important products at CES.

  • The company unveiled Norton Core, a new wi-fi router built for the smart home
  • It comes at a time when Internet of Things devices are increasingly coming under scrutiny about security
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas

The wi-fi router has geodesic design that is meant to be displayed in the home, rather than hidden away, which means it will have a better signal. But beyond the design, Norton – a sub-brand of Symantec – wanted to incorporate security measures expressly for the smart home, and the multiple devices that now connect to a router.

One feature is the Security Score, which like a credit score, measures how secure the house is. If the router detects that a connected device may be vulnerable to attacks, it will quarantine it to a segregated network.

The router is especially relevant considering the range of smart home devices on show at CES and the internet outage in the US in 2016 that was linked to hacked devices. ‘Hackers are now exploiting an array of connected devices as a new means to access personal and financial information,’ said Fran Rosch, executive vice-president of the Norton Business Unit at Symantec. ‘[Norton Core] helps our customers to incorporate security more personally and elegantly into their homes.’

The Big Picture

Although it may not have been the flashiest product on show, Norton Core will prove to be essential as the smart home enters the mainstream and security becomes vital. For more coverage of CES, visit our Briefing and Shows sections.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN