CES 2017: Core power

12 : 01 : 2017 CES 2017 : Smart Home : Cybersecurity

Las Vegas – Amid the robots and televisions, cyber security company Symantec might have launched one of the most important products at CES.

  • The company unveiled Norton Core, a new wi-fi router built for the smart home
  • It comes at a time when Internet of Things devices are increasingly coming under scrutiny about security
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas

The wi-fi router has geodesic design that is meant to be displayed in the home, rather than hidden away, which means it will have a better signal. But beyond the design, Norton – a sub-brand of Symantec – wanted to incorporate security measures expressly for the smart home, and the multiple devices that now connect to a router.

One feature is the Security Score, which like a credit score, measures how secure the house is. If the router detects that a connected device may be vulnerable to attacks, it will quarantine it to a segregated network.

The router is especially relevant considering the range of smart home devices on show at CES and the internet outage in the US in 2016 that was linked to hacked devices. ‘Hackers are now exploiting an array of connected devices as a new means to access personal and financial information,’ said Fran Rosch, executive vice-president of the Norton Business Unit at Symantec. ‘[Norton Core] helps our customers to incorporate security more personally and elegantly into their homes.’

The Big Picture

Although it may not have been the flashiest product on show, Norton Core will prove to be essential as the smart home enters the mainstream and security becomes vital. For more coverage of CES, visit our Briefing and Shows sections.

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN