CES 2017: Core power

12 : 01 : 2017 CES 2017 : Smart Home : Cybersecurity

Las Vegas – Amid the robots and televisions, cyber security company Symantec might have launched one of the most important products at CES.

  • The company unveiled Norton Core, a new wi-fi router built for the smart home
  • It comes at a time when Internet of Things devices are increasingly coming under scrutiny about security
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas

The wi-fi router has geodesic design that is meant to be displayed in the home, rather than hidden away, which means it will have a better signal. But beyond the design, Norton – a sub-brand of Symantec – wanted to incorporate security measures expressly for the smart home, and the multiple devices that now connect to a router.

One feature is the Security Score, which like a credit score, measures how secure the house is. If the router detects that a connected device may be vulnerable to attacks, it will quarantine it to a segregated network.

The router is especially relevant considering the range of smart home devices on show at CES and the internet outage in the US in 2016 that was linked to hacked devices. ‘Hackers are now exploiting an array of connected devices as a new means to access personal and financial information,’ said Fran Rosch, executive vice-president of the Norton Business Unit at Symantec. ‘[Norton Core] helps our customers to incorporate security more personally and elegantly into their homes.’

The Big Picture

Although it may not have been the flashiest product on show, Norton Core will prove to be essential as the smart home enters the mainstream and security becomes vital. For more coverage of CES, visit our Briefing and Shows sections.

Discover More Daily Signals
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
How Spotify’s book strategy signals the return of intellectual culture

Daily Signals

How Spotify’s book strategy signals the return of intellectual culture

Audio streaming app Spotify is deepening its push into publishing with two updates designed to make reading more fluid across formats.
Spotify : Books : Technology
Stat: Why skill investment is lagging behind AI ambition in the workplace

Daily Signals

Stat: Why skill investment is lagging behind AI ambition in the workplace

Almost three-quarters (74%) of businesses say they are prioritising investment in technology, data and platforms over spending on workforce develop...
Technology : AI : Statistic
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN