CES 2017: Core power

12 : 01 : 2017 CES 2017 : Smart Home : Cybersecurity

Las Vegas – Amid the robots and televisions, cyber security company Symantec might have launched one of the most important products at CES.

  • The company unveiled Norton Core, a new wi-fi router built for the smart home
  • It comes at a time when Internet of Things devices are increasingly coming under scrutiny about security
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas
Norton Core by Symantec, Las Vegas Norton Core by Symantec, Las Vegas

The wi-fi router has geodesic design that is meant to be displayed in the home, rather than hidden away, which means it will have a better signal. But beyond the design, Norton – a sub-brand of Symantec – wanted to incorporate security measures expressly for the smart home, and the multiple devices that now connect to a router.

One feature is the Security Score, which like a credit score, measures how secure the house is. If the router detects that a connected device may be vulnerable to attacks, it will quarantine it to a segregated network.

The router is especially relevant considering the range of smart home devices on show at CES and the internet outage in the US in 2016 that was linked to hacked devices. ‘Hackers are now exploiting an array of connected devices as a new means to access personal and financial information,’ said Fran Rosch, executive vice-president of the Norton Business Unit at Symantec. ‘[Norton Core] helps our customers to incorporate security more personally and elegantly into their homes.’

The Big Picture

Although it may not have been the flashiest product on show, Norton Core will prove to be essential as the smart home enters the mainstream and security becomes vital. For more coverage of CES, visit our Briefing and Shows sections.

Discover More Daily Signals
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN