Preview: Digital Storytelling

19 : 12 : 2016 Literacy : Phygital : The Internet Of Things

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

  • Reading stories aloud to children is viewed as one of the key components of building basic language and literacy skills
  • About half (52%) of children prefer reading on-screen to the page, according to the National Literacy Trust
The Most Wonderful Place to Be by Samsung VR, UK The Most Wonderful Place to Be by Samsung VR, UK
The Snow Fox by AKQA The Snow Fox by AKQA
The Most Wonderful Place to Be by Samsung VR, UK The Most Wonderful Place to Be by Samsung VR, UK

Brands are using digital technology to help parents to enhance the co-reading experience in an age when the power of the written word is struggling against new forms of richly interactive media.

Preserving the power of the printed word is the aim of Campfire, a new bedtime story app that aims to give the analogue co-reading experience an Internet of Things makeover. Capable of being used with any book, the app synchronises with wi-fi-enabled lighting and Bluetooth speakers to respond to the parent’s tone of voice and to adapt the visual ambience and background sounds accordingly.

‘Many parents feel pressure to be a great storyteller, and many parents – newer ones in particular – just aren’t great at telling stories that captivate a child’s attention, especially when a child has spent the day engaging with screens,’ Campfire co-founder Kyle Kesterson tells LS:N Global.

The Big Picture

For more on how brands are re-inventing the bedtime story, read our Digital Storytelling microtrend.

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