Tangible scent
Intangible Matter by Lucy Hardcastle, i-D and Chanel

Tangible scent

London – Digital artist Lucy Hardcastle has produced a series of abstract artworks that examine the nature of scent.

Article/20584 852
Intangible Matter by Lucy Hardcastle, i-D and Chanel

London – Digital artist Lucy Hardcastle has produced a series of abstract artworks that examine the nature of scent.

  • The virtual exhibition is divided into four rooms – Mist, Molten, Beam and Soft
  • It features a soundscape composed by musician Fatima Al Qadiri and Chinese pop star Li Yuchun

Intangible Material is a new work for Chanel and i-D magazine’s The Fifth Sense project, which uses WebGL, a javascript application programming interface (API), to create interactive 3D graphics based on fragrance. The abstract pieces play with viewers’ senses and slowly introduce digital sculptures that visualise the nature of scent.

The hyper-real digital objects take on a variety of forms, from smooth polished metal to molten lava, and change their form as the viewer interacts with the work.

‘This medium truly is a way of making the impossible possible. It felt like there were no limits in terms of how we could physicalise fragrance in a way that hadn’t been done before,’ Hardcastle tells LS:N Global. ‘I chose this digital medium to convey texture and sensuality.’

The Big Picture

In line with the luxury aesthetic of Virtual Baroque, artists are using digital platforms to create hyper-real surfaces that encourage interaction.

Discover More News
Meet Rocco, a smart minibar designed for the living room

News

Meet Rocco, a smart minibar designed for the living room

Unlike most appliances, Rocco’s Super Smart Fridge is not destined to be hidden away in the kitchen, but rather to take centre stage in living spac...
Drink : Food : Sustainanility
CarePods show the future of tech-centric medical care

News

CarePods show the future of tech-centric medical care

Arian Aoun, CEO and co-founder of Forward Health, is continuing his mission to reshape healthcare through technology.
Health : Wellness : Technology
Funq’ begins superfruit syrup in conscious packaging

News

Funq’ begins superfruit syrup in conscious packaging

Former Coca-Cola executives Michael Schwarz, Sebastian Kroth and Fabian Roschig are leading a soft drinks revolution in Germany with Funq’, the nat...
Drink : Sustainability : Packaging
Stat: Despite financial barriers, US consumers want to travel more

News

Stat: Despite financial barriers, US consumers want to travel more

As we move into the 2023 holiday season, meta-search travel platform VacationRenter conducted an online survey of 1,000 US consumers aged 25 and ab...
Finance : Travel : Hospitality
Landor turns to sonic and AI-powered services with new rebranding

News

Landor turns to sonic and AI-powered services with new rebranding

Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.
Design : Sustainability : Drink
New tampon line designed to minimise gender dysphoria in trans men

News

New tampon line designed to minimise gender dysphoria in trans men

Hygiene brand Vuokkoset has collaborated with advertising agency TBWA/Helsinki on tampons designed for transgender men.
Society : Health : Design
TikTok Shop elevates luxury resale with Real Authentication partnership

News

TikTok Shop elevates luxury resale with Real Authentication partnership

TikTok Shop, the social commerce arm of TikTok, has continued its foray into the pre-owned luxury market, forging a strategic alliance with Real Au...
Luxury : Ecommerce : Resale
Stat: Shoppers remain reluctant to embrace generative AI in retail

News

Stat: Shoppers remain reluctant to embrace generative AI in retail

There are many ways in which generative AI could enhance the retail experience, from personalising gift guides to supercharging customer support – ...
AI : Retail : Shopping
Ballantine’s is courting damp drinkers with this whisky-inspired sriracha sauce

News

Ballantine’s is courting damp drinkers with this whisky-inspired sriracha sauce

Renowned Wu-Tang Clan frontman RZA has joined forces with Ballantine’s and Flying Goose to introduce a limited-edition sriracha sauce in November 2...
Food : Drink : Youth
Meet the AI robot-dog designed for space travel

News

Meet the AI robot-dog designed for space travel

A concept design for a life-like AI robot dog that can interact with humans has been created ahead of upcoming space projects.
Technology : Space : AI
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more