Tangible scent
Intangible Matter by Lucy Hardcastle, i-D and Chanel

Tangible scent

London – Digital artist Lucy Hardcastle has produced a series of abstract artworks that examine the nature of scent.

Intangible Matter by Lucy Hardcastle, i-D and Chanel

London – Digital artist Lucy Hardcastle has produced a series of abstract artworks that examine the nature of scent.

  • The virtual exhibition is divided into four rooms – Mist, Molten, Beam and Soft
  • It features a soundscape composed by musician Fatima Al Qadiri and Chinese pop star Li Yuchun

Intangible Material is a new work for Chanel and i-D magazine’s The Fifth Sense project, which uses WebGL, a javascript application programming interface (API), to create interactive 3D graphics based on fragrance. The abstract pieces play with viewers’ senses and slowly introduce digital sculptures that visualise the nature of scent.

The hyper-real digital objects take on a variety of forms, from smooth polished metal to molten lava, and change their form as the viewer interacts with the work.

‘This medium truly is a way of making the impossible possible. It felt like there were no limits in terms of how we could physicalise fragrance in a way that hadn’t been done before,’ Hardcastle tells LS:N Global. ‘I chose this digital medium to convey texture and sensuality.’

The Big Picture

In line with the luxury aesthetic of Virtual Baroque, artists are using digital platforms to create hyper-real surfaces that encourage interaction.

Discover More Daily Signals
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
New study finds week-long digital detoxes improve youth mental health

Daily Signals

New study finds week-long digital detoxes improve youth mental health

A study published in JAMA Network Open in November 2025 suggests that taking a break from social media could deliver measurable mental health benef...
Technology : Youth : Social Media
Stat: Africa leads the AI adoption race for business

Daily Signals

Stat: Africa leads the AI adoption race for business

Africa is emerging as a frontrunner in workplace AI adoption, with 64% of workers reporting usage in the past year – well above the global average ...
Artificial Intelligence : Work : Statistic
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN