Luxury Network Evening 2016: Thomas Aske
Thomas Aske

Luxury Network Evening 2016: Thomas Aske

London – Thomas Aske, co-founder of Black Rock whisky bar, revealed to audiences at our Luxury Network Evening how to create an environment that makes an aspirational product feel accessible.

Article/20378 #1

London – Thomas Aske, co-founder of Black Rock whisky bar, revealed to audiences at our Luxury Network Evening how to create an environment that makes an aspirational product feel accessible.

  • Black Rock whisky organises its products not by brand but by flavour
  • Whiskies on offer range from entry-level tipples to rare whiskies from single casks or from distilleries that no longer exist

Black Rock offers a safe environment for novices and aficionados alike to explore whisky and learn more about what they like and don't like from a product often beleaguered by barriers to entry. ‘Whisky as a category is quite aspirational but it can be difficult to get into,’ says Aske.

The main barriers of price and understanding whisky brands are alleviated by Black Rock’s set-up. Cabinets of whisky are ordered by flavour profiles such as ‘smoky’ or ‘balanced’ rather than by brand. ‘Our main goal was to make things as simple as possible, to take away all of the barriers you may associate with it,’ added Aske.

The Big Picture

For more on the future of luxury, book tickets for our forthcoming Luxury Futures Forum 2016, and keep an eye on our Shop page for the accompanying report.

Discover More News
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

News

Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN