One Star House Party, San Francisco One Star House Party, San Francisco
One Star House Party, San Francisco One Star House Party, San Francisco
One Star House Party, Beijing One Star House Party, Beijing
One Star House Party, Beijing One Star House Party, Beijing

Pop-up world

12 : 10 : 2016 Culinary Diplomacy : One Star House Party : James Sharman

Global – One Star House Party (OSHP) is a 20-country pop-up dining project that explores the culture of each featured location.

  • Founder James Sharman and his team plan to create 20 restaurants in 20 countries in 20 months
  • Their journey began in Beijing in September 2016 and will end in Hong Kong in August 2018

The menu for each pop-up restaurant is inspired by the team’s experiences in each country, such as harvesting fresh Sichuan pepper plants in Beijing and cultivating bamboo to use in a glutinous rice dish at their Vietnam eatery.

In addition to designing each menu from scratch, the OSHP team create each restaurant space by hand using local materials. Each chef is responsible for serving one course in each of the 20 locations and explaining the narrative behind it to the diners.

‘Imagine hiking through Northern Vietnam and stumbling across a group of locals in a flurry of activity, cooking around a fire, and eating with them,’ says Sharman. ‘We are in this incredible position where we are discovering culture through food instead of the other way around.’

The Big Picture

A new wave of diplomacy is emerging in relation to food, where brands are increasingly using taste and smell to elicit an emotional response from consumers. Read our Culinary Diplomacy microtrend to find out more.

Discover More Daily Signals
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN