Sustainab-ale

07 : 10 : 2016 Whole-systems Thinking : Long Root Ale : Patagonia Provisions

US – The food division of outdoor clothing company Patagonia has crafted its first sustainable beer.

  • Long Root Ale is brewed using Kernza, a more ecologically viable species of wheatgrass
  • Patagonia Provisions hopes growing the crop nationwide will contribute to a slowdown in climate change
Long Root Ale by Patagonia, US Long Root Ale by Patagonia, US
Long Root Ale by Patagonia, US Long Root Ale by Patagonia, US
Long Root Ale by Patagonia, US Long Root Ale by Patagonia, US

Kernza is a laboratory-developed perennial wheat that is more ecologically viable than typical wheat crops because of its long roots, which help it to prevent land erosion and means it can grow in more arid conditions because it requires less water.

Patagonia Provisions worked with research organisation The Land Institute to harvest the wheatgrass, which was first used on a commercial basis by San Franciscan restaurant The Perennial in its bread. Patagonia Provisions is appealing to farmers nationwide to grow Kernza as a means of mitigating climate change, and the company has promised to buy any that is harvested.

The beer is brewed at Hopworks Urban Brewery, the first brewery to be certified Salmon-Safe in disposing of waste water in a way that doesn’t harm native salmon. ‘Our goal at Hopworks is to make world-class beer as sustainably as possible,’ founder and brewmaster Christian Ettinger told Cool Hunting.

The Big Picture

Brands are using Whole-system Thinking and working with scientific organisations to introduce more sustainable farming methods.

Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN