Consensual clothing

16 : 09 : 2016 Consent Collection : LAPP : Gen Viz

London – Model Leomie Anderson has launched a clothing brand that aims to empower young women.

  • The brand’s first collection comprises three t-shirts that feature catchphrases including Lol Nah, Error.jpg and You Tried
  • The brand website features a blog where young women can share their experiences with prejudice
The Consent Collection by LAPP, UK The Consent Collection by LAPP, UK
The Consent Collection by LAPP, UK The Consent Collection by LAPP, UK
The Consent Collection by LAPP, UK The Consent Collection by LAPP, UK
The Consent Collection by LAPP, UK The Consent Collection by LAPP, UK

The Consent Collection uses the kind of internet speak favoured by members of Generation D to empower young women to say no.

The catchphrases, which are set against a backdrop of bright pastel shades, appear lighthearted at first but are repeated three times to underline their serious nature. Anderson hopes that the garments will spark discussion on topics such as unwanted sexual attention and peer pressure.

Consumers can purchase the products through Anderson’s online platform Leomie Anderson the Project the Purpose (LAPP), which also features a blog where users can share their stories to foster a sense of community among young women who have experienced prejudice.

‘It’s all about unity and creating a safe space for women to speak on their experiences, because I feel like everywhere you look women are on the receiving end of so much negativity,’ Anderson told BuzzFeed.

The Big Picture

Members of Gen Viz prefer to use social media platforms to communicate online and companies are creating visually led content that draws on their particular brand of internet speak to reach them.

Discover More Daily Signals
Coinbase gamifies financial freedom with clever cinematic storytelling

Daily Signals

Coinbase gamifies financial freedom with clever cinematic storytelling

Creative company Isle of Any and director Oscar Hudson are collapsing the boundary between digital and physical in a cinematic advert for cryptocur...
FinTech : Advertising : Technology
H&M sets new benchmark for nature-positive fashion

Daily Signals

H&M sets new benchmark for nature-positive fashion

H&M Group has adopted independently validated land targets under the guidance of the Science Based Targets Network, marking a measurable step t...
Fashion : Retail : Sustainability
Stat: Why hangout retail is defining the future of shopping

Daily Signals

Stat: Why hangout retail is defining the future of shopping

New research from Lightspeed Commerce highlights a shift in retail expectations, with younger consumers prioritising connection over convenience.
Retail : Third Spaces : Statistic
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN