Preview: Pro-formance Training

29 : 08 : 2016 Wearable Tech : The Optimised Self : Self Quant

Global – No longer just glorified step counters, new consumer wearable and app offerings are embedding technology that was once only available to professionals.

  • New wearable technology brands are proving their scientific worth by working with elite athletes
  • Expert minding-training techniques are also being introduced at the consumer level
Nike Pro Genius app Nike Pro Genius app
Halo Sport, San Francisco Halo Sport, San Francisco
Whoop 2.0 sports device Whoop 2.0 sports device
Halo Sport, San Francisco Halo Sport, San Francisco

As health and wellness continue to permeate mainstream culture, more consumers are looking for more nuanced ways to track their performance. Brands such as Whoop are now creating consumer-facing products including the Whoop 2.0 performance tracking system, which uses the same science and technology as products created for professional athletes.

Similarly, mind-training experts are making their field more understandable through more accessible technology. Macunx VR, for instance, brings the professional memorisation technique of mind palaces to consumers who want to learn anything from a language to the names of all the capitals in the world.

The Big Picture

For more on how performance tracking technology is going pro, read our Pro-formance Training microtrend.

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