The friendship game

12 : 08 : 2016 Serendipity : The Flat Age Society : Play

Paris – A new exhibition at Cité de la Mode et du Design examines the friendship- and community-building power of play.

  • The installations mix traditional games such as ping pong with cutting-edge technology such as a 3D printer
  • The exhibition is designed to appeal to people of all ages and foster connections between different generations
Play! at Cité de la Mode et du Design, Paris Play! at Cité de la Mode et du Design, Paris
Play! at Cité de la Mode et du Design, Paris Play! at Cité de la Mode et du Design, Paris
Play! at Cité de la Mode et du Design, Paris Play! at Cité de la Mode et du Design, Paris
Play! at Cité de la Mode et du Design, Paris Play! at Cité de la Mode et du Design, Paris
Play! at Cité de la Mode et du Design, Paris Play! at Cité de la Mode et du Design, Paris

Play! comprises a series of interactive installations and games that encourage visitors of all ages to connect with their inner child and other visitors. ‘Playing games has always been a way of meeting and interacting with strangers,’ curator Véronique Thouvenin told Wallpaper.

Highlights include artist Laurent Perbos’ ping pong tables, which come in a variety of unexpected shapes, and digital artist Tim Knapen’s l’Artisan Électronique, which comprises a virtual pottery studio attached to a ceramic 3D printer.

Design collective Fichtre invented a new sport especially for the exhibition. Bantoosh can be played by between two and 40 players. The aim of the game is to get a wooden ball into the other team’s net, but participants must be seated and each member of the team has to touch the ball before scoring, forcing greater collaboration between the players.

The Big Picture

While digital technologies have enabled us to interact with greater numbers of people than ever before, exhibitions such as Play! highlight the value of real-world connections. Read our Stranger Liaisons microtrend to find out more.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN