Save the world

Save the world

US ­– Snack brand Halfpops is reaching out to coders with a tongue-in-cheek campaign.

Article/19909 36c
Halfpocalypse by Half Pops, US

US ­– Snack brand Halfpops is reaching out to coders with a tongue-in-cheek campaign.

  • The broder (bro-meets-coder) has emerged as an aspirational identity in the age of the entrepreneur
  • Broder comedy has been popularised by award-winning shows such as HBO’s Silicon Valley

Halfpocalyspe is tapping into broder culture with a campaign and short film that examines a dystopian future in which artificially intelligent machines rule the world.

Coders, according to Halfpops, are mankind’s greatest hope for survival in this scenario, and the brand has made a pact with developers across north America to keep them topped up with snacks in exchange for their world-saving skills.

It is also calling on ‘developers, code ninjas and white-hat hackers’ to enter its coding competition to be in with a chance of winning a month’s supply of flavoured, half-popped popcorn.

The Big Picture

Brands are increasingly making consumers work for their attention rather than bombarding them with information. Find out more in our Anti-authenticity Marketing macrotrend.

Discover More News
DressX debuts fashion-forward Roblox game with Puma

News

DressX debuts fashion-forward Roblox game with Puma

Digital fashion platform DressX is expanding its creative universe with DressGo, its first game on Roblox.
Technology : Fashion : Gaming
EcoBeautyScore unveils science-backed beauty scoring system

News

EcoBeautyScore unveils science-backed beauty scoring system

EcoBeautyScore, the first science-based environmental scoring system for cosmetics and personal care, has officially launched with support from ove...
Beauty : Accredited Beauty : Beauty Scoring System
Stat: UK adults increasingly feel ultra-processed foods are hurting their health

News

Stat: UK adults increasingly feel ultra-processed foods are hurting their health

A new survey by digital wellness platform Lifesum finds that 68% of UK adults believe ultra-processed foods (UPFs) are negatively impacting th...
Food : Drink : Health
How luxury brands went beyond metaverse hype with immersive tech

News

How luxury brands went beyond metaverse hype with immersive tech

From Balenciaga to L’Oréal, luxury brands are turning to immersive technologies to prototype shows, reimagine retail and bring storytelling to life...
Luxury : Technology : Design
Camper and Issey Miyake fuse sculptural design with everyday wear

News

Camper and Issey Miyake fuse sculptural design with everyday wear

Spanish footwear brand Camper has partnered with Japanese fashion house Issey Miyake to launch Peu Form, a sculptural reinterpretation of the class...
Fashion : Retail : Luxury
Coca-Cola launches Real Thing Records with identity-led design

News

Coca-Cola launches Real Thing Records with identity-led design

Coca-Cola has entered the music scene with the launch of Real Thing Records, a label created in collaboration with Universal Music Group and brough...
Pop Culture & Media : Food & Drink : Music
Stat: Americans are prioritising inner health over looks

News

Stat: Americans are prioritising inner health over looks

According to a July 2025 study by supplements and vitamins specialist Metagenics, 77% of Americans now say they prioritise feeling good overlooking...
Health : Beauty : Wellness
Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

News

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...
Advertising : Health : Alzheimer's
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Media & Entertainment : Vintage Fashion
Stat: F1 fans are increasingly embracing zero-alcohol choices

News

Stat: F1 fans are increasingly embracing zero-alcohol choices

A new study commissioned by Heineken reveals a cultural shift among Formula 1 fans, with growing demand for moderation and zero-alcohol options.
Food & Drink : Sports : Formula 1
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN