Commuter Jacket by Levi's and Google ATAP
Commuter Jacket by Levi's and Google ATAP Commuter Jacket by Levi's and Google ATAP

Preview: Gateway Garments

02 : 08 : 2016 Textiles : Smart Fabrics : Smart Garments

US – Electronics brands are creating smart fabrics that turn garments into digital interfaces.

  • The smart garment market is forecast to grow from 1m units in 2016 to 5.3m units in 2017, according to Gartner
  • Technology companies are weaving touch and gesture interactivity into textiles

‘From the design perspective, we can really start to expand functionality in a way that can really change what a garment does,’ Amanda Parkes, chief of technology and research at Manufacture NY told the Business of Fashion.

Levi’s forthcoming Commuter jacket, created in collaboration with Google’s Advanced Technology and Projects (ATAP) group, will be the first commercial garment to feature this type of technology. A series of gestures will enable cyclists to access turn-by-turn directions and information on nearby places, while incoming calls can be answered by touching the sleeve of the jacket.

A collaboration between packaging and label company Avery Dennison and Internet of Things platform EVRYTHNG aims to connect 10bn garments to the internet in the next three years. Garments that feature radio-frequency identification and near-field communication technology could be used by sportswear brands to notify customers about when a product needs to be replaced, and brands with sustainability credentials to reveal the manufacturing process behind their products.

The Big Picture

For more on brands that are weaving fluid and functional digital experiences into garments, see our Gateway Garments microtrend.

Discover More Daily Signals
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Legislation
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN