The making of an icon: Claridge’s hotel gets makeover

24.05.2010 London : Claridge's : Art Deco

London – London-based design studio Construct has given the iconic 5-star hotel Claridge’s, originally designed during the Art Deco period of the 1920s, a thorough makeover.

Construct’s task was to rebrand everything from teapots to egg cups and slippers to dressing gowns – all with a consistent identity.

Keeping to what Stephen Alden, CEO of the Maybourne Hotel Group, told LS:N Global earlier this year: ‘Claridge’s is for a sense of timeless glamour’. The new colour palette includes emerald, gold, white and black. The hotel’s crest has been redrawn and the logo is now written in the Sang Bleu typeface.

The makeover will be rolled out throughout the year.

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