New York – The new Sonos flagship store challenges retail conventions by encouraging customers to put their feet up.
Customers are invited to experience the Sonos suite of products in a more personal setting, and encouraged to take their time. With its team of interior designers Sonos created seven rooms, including a kitchen, living room and study, giving customers a sense of how its speakers will look and sound in their own homes.
‘You don’t listen to music in stores – you listen with friends, in the places where you live your life. So we built 101G like a friend’s house, not a store,’ reads the company blog.
Each pod is covered in plasterboard and fitted with bevelled glass to make it soundproof and acoustically perfect. Little touches such as customised wallpaper, illustrations and paintings in collaboration with the likes of Mark Stamaty, Thibaud Herem and Mark Chamberlain add a homely feel.