What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Global – B&O Play has demonstrated the emotional connection that consumers have with music through the launch of its Beoplay H5 headphones.
At the global launch of the Beoplay H5 headphones, B&O Play, the sister brand of luxury electronics company Bang & Olufsen, adopted a human-centric approach to promoting the new product.
While competitors such as Beats and Sony rely on celebrity endorsements, B&O Play has created a series of films that reflect the ways in which music influences our emotions and has a long-lasting impact on our lives.
‘With such sound quality there is nothing standing between you and the music. The product becomes like a secret weapon for making you feel however you want, wherever you want,’ says B&O Play global marketing director Jens Jermiin.
Engaging with consumers on an emotional level enables people to better connect with brands. B&O Play moves beyond the traditional advertising tropes of music to show all sides of the emotional spectrum.