Sound and emotion

08.07.2016 Emotional Economy : Bang & Olufsen : B&O Play
B&O Beoplay H5 headphones campaign by B-Reel, Global

Global – B&O Play has demonstrated the emotional connection that consumers have with music through the launch of its Beoplay H5 headphones.

  • B&O Play collaborated with agency B-Reel on a series of films that focus on how music makes people feel
  • The company hopes to attract younger customers with its latest wireless Bluetooth Beoplay H5 headphones

At the global launch of the Beoplay H5 headphones, B&O Play, the sister brand of luxury electronics company Bang & Olufsen, adopted a human-centric approach to promoting the new product.

While competitors such as Beats and Sony rely on celebrity endorsements, B&O Play has created a series of films that reflect the ways in which music influences our emotions and has a long-lasting impact on our lives.

‘With such sound quality there is nothing standing between you and the music. The product becomes like a secret weapon for making you feel however you want, wherever you want,’ says B&O Play global marketing director Jens Jermiin.

The Big Picture

Engaging with consumers on an emotional level enables people to better connect with brands. B&O Play moves beyond the traditional advertising tropes of music to show all sides of the emotional spectrum.

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