Searching for answers

28 : 06 : 2016 Revelation Brands : Royal College Of Art : Filter Bubble

London – Socratic Search is a search engine that enables users to explore Google using the principles of the Socratic method.

  • Designed by Royal College of Art graduate Ted Hunt, Socratic Search uses Google Custom Search technology
  • The search engine enables users to approach a question from a range of perspectives
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London

The Socratic method, developed by Greek philosopher Socrates, is a teaching tool that asks people to question their questions to gain deeper insights into themselves and the world around them, and challenge pre-existing ideas.

Socratic Search combines the philosopher’s method with Google Custom Search technology to enable users to seek answers using one of five search buttons. View Evidence directs users to fact-based websites, while Consider Implications links to conceptual content that weighs up the pros and cons of the user’s question.

‘Much has been written about technology’s tendency to trap us into search bubbles, but little is done to proactively help us out of these traps,’ explains Hunt. ‘Socratic Search is a tool that helps to burst search bubbles.’

The Big Picture

Consumers are frequently trapped by search engine filter bubbles that yield limited, biased results. For more on how brands are introducing serendipity to burst the bubble, read our Revelation Brands macrotrend.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN