Global – Beauty brands are embracing the New Age and creating products that feature metaphysical symbolism.
At a time when more consumers than ever are identifying themselves as spiritual, products need to resonate on more than just a physical level. Enter a new wave of skincare brands that are blending the best of biotechnology with a dash of spiritualism.
Gemstone therapy – the notion that gemstones have healing powers – is making its way into the bathroom cabinet. Prismologie’s new bodycare line contains powdered gemstones, which the brand claims channel the energy of the stones.
Even Real Talk beauty brand Glossier is getting in on the act. The brand’s new highlighter is enriched with real rose quartz crystals and golden topaz, making it ‘the galaxy’s first crystal-infused, dew-effect highlighter’.