Sweat and sound

Creative agency Perfect Fools invited running coach Knox Robinson, dancer Willdabeast Adams and musician Amanda Bergamn to work up a sweat in the Mojave desert to put the technology to the test.

Urbanears is now giving consumers the chance to get their hands on limited-edition units that were used in the campaign. Each pair of worn Hella headphones has been signed, sealed, bagged and labelled by one of seven celebrities that took part in the campaign post-workout. What people do with their headphones is up to them – they can be kept as a collectable item or washed and re-worn.

In the age of Body Temples, brands are increasingly celebrating sweat. Campaigns such as Sport England’s This Girl Can and Reebok’s Be More Human reflect the demand for realness and a redefinition of femininity.