Au Pont Rouge by Rafael des Cárdenas, Saint Petersburg Au Pont Rouge by Rafael des Cárdenas, Saint Petersburg
Au Pont Rouge by Rafael des Cárdenas, Saint Petersburg Au Pont Rouge by Rafael des Cárdenas, Saint Petersburg
Au Pont Rouge by Rafael des Cárdenas, Saint Petersburg Au Pont Rouge by Rafael des Cárdenas, Saint Petersburg
Au Pont Rouge by Rafael des Cárdenas, Saint Petersburg Au Pont Rouge by Rafael des Cárdenas, Saint Petersburg

From Russia with love

27 : 05 : 2016 Russia : Department Store : Interior Design

Saint Petersburg – The Au Pont Rouge department store has been restored to its former glory.

  • The Art Nouveau building once counted the Romanov family among its patrons
  • Marques’Almeida, Études Studio, Christopher Ræburn and Maison Margiela are part of the retail mix

Architects Lifschutz Davidson Sandilands has unveiled its renovation of one of the country’s most iconic retail destinations. The firm collaborated with New York architect Rafael de Cárdenas to refurbish the store’s third and fourth floors.

Cárdenas has subverted the traditional department store format by placing the changing rooms in the centre of the open-plan space. A series of circular areas further punctuate the space and will host pop-up exhibitions and more unusual offers such as tattoo parlours and barber shops.

Constructed in 1906, the Au Pont Rouge was the retail destination of choice for Russia’s elite, but closed its doors following the Russian Revolution and re-emerged as a sewing factory in 1919.

Now, more than a century since it first opened, the department store is back as a lifestyle destination for the discerning shoppers of Saint Petersburg.

The Big Picture

Young retail brands are injecting mischief and playfulness into their bricks-and-mortar stores. To find out more, read our Retail Futures 2016 report.

Discover More Daily Signals
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN