Taste uncovered

Taste uncovered

London – Home appliances manufacturer AEG has released a four-part documentary on the science of taste.

Tasteology by AEG, London

London – Home appliances manufacturer AEG has released a four-part documentary on the science of taste.

  • Psychologists, chemists, activists and Instagrammers share their thoughts on taste
  • The series invites viewers to think more scientifically about the way they source, prepare and enjoy food at home

Released on 25 May, Tasteology explores the world of gastro physics, explaining how factors including source, storage and experience affect taste.

The documentary team travelled from the forests of Kyoto, where chefs practise the art of foraging, to a Wagyu cow farm in Germany to explain how storing ingredients in optimal conditions enhances taste and reduces waste.

Whereas many educational resources focus on how to cook a meal, Tasteology is more interested in why certain methods, circumstances and tools create different taste experiences.

‘A lot of people ask if science gets in the way of creativity and then you have other people who ask ‘doesn’t creativity get in the way of science?’,’ says Jozef Youssef, chef and founder of Kitchen Theory.

The Big Picture

Tasteology points to a future in which people are more scientifically critical of food brands and suppliers. Now it is more important than ever to appeal to consumers’ rationality as well as their emotions in an era of Whole-system Thinking.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN