Clerkenwell Design Week 2016: Digital replica
One Thing After Another by Sam Jacob Studio at Sto Werkstatt, Clerkenwell, London

Clerkenwell Design Week 2016: Digital replica

Clerkenwell Design Week 2016 – One Thing After Another, an installation designed by Sam Jacob Studio at Sto Werkstatt, explores the exchange of information between the digital and physical worlds.

Article/19514 #1
One Thing After Another by Sam Jacob Studio at Sto Werkstatt, Clerkenwell, London

London – One Thing After Another, an installation designed by Sam Jacob Studio at Sto Werkstatt, explores the exchange of information between the digital and physical worlds.

  • The original building, a garden shed, was copied and scaled up using 3D scanning and digital fabrication
  • The replica building challenges perceptions of digital production by embracing the imperfections

Starting with a basic garden shed, the installation was created by 3D scanning the structure to create a digital copy. This was scaled up to fabricate a new version made from Verolith, a lightweight construction material.

Sam Jacob, director at Sam Jacob Studio, describes this process as ‘post-digital architecture’. By putting the original building through a digital process, it inherently changes the architecture. The replica's size and materials used create a new structure that is distinctly different from the original. ‘It’s information that remains in flux, that can be evaporated, distilled and precipitated between digital file and physical construction, then back again,’ says Jacob. ‘Technology gives us new ways of seeing, which in turn, transform the world.’

The project not only shows new ways in which Verolith can be used, it also highlights a new attitude to digital processes. By embracing a low-tech and rough aesthetic, Jacob’s unique approach to digital manufacturing adds warmth and character to the basic material.

The Big Picture

Designers are embracing technology, replicating traditional materials to challenge perceptions of the digital process. For more on the impact of new technologies on the cultural value of copying, read our Seed on A World of Fragile Parts.

Discover More News
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: New overtourism report maps the global crisis

News

Stat: New overtourism report maps the global crisis

Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic : Stat : Overtourism
Foresight Friday: Dede Mivehchi, foresight intern

News

Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...
Digital Detox : The Great Concert Comeback : Live Music Economy
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN