Pocket fashion: A designer shop for locals

19.11.2008 Downsizing : Mini-stores : Pcoket Stores

Paris – Moving away from large, long-tail superstores and wide product ranges, retail is downsizing – going small, local and convenient. In a move away from the flashy flagship stores many high-end brands establish, Japanese label Comme des Garçons has launched two mini stores in the fashion-forward Marais and Abbesses districts of Paris.

Aptly named Pocket Stores, these petite retail spaces are designed to feel like local convenience stores where consumers may pick up a Comme des Garçons t-shirt or bottle of fragrance just as they might a bunch of parsley or a bag of pasta. The Pocket Stores are located in vibrant urban villages populated by Parisian bobos – the bohemian bourgeois – hence reinforcing the comfortable ‘neighbourhood’ feel of the stores while retaining a high-end atmosphere.

The concept is similar to that of The Convenience Store, a shop recently opened in London by designer Andrew Ibi, which is located in an ex-public housing tower block in the Notting Hill neighbourhood.

Focusing retail within urban villages is a new direction for designer fashion labels. What’s more, the Pocket Store is another example of how edited selections within retail are helping to create a more convenient shopping experience for consumers who don’t have the time – nor necessarily the desire – to digest a wide range of products at once.

Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
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