US – Bohemian fashion brand Free People has launched five wellness retreat adventures to enable consumers to live its wanderlust ethos.
The initiative comprises five travel and wellness retreats spread across the globe, and follows the launch of FP Escapes, the brand’s travel and wellness category. Each retreat promises unique adventures, influential guides and a daily menu of healthy meals, and enables travellers to explore the local culture through the lens of wellness.
From working on a farm in the rolling hills of Sonoma to hiking through Yellowstone National Park and learning about natural minerals, the experiences aim to fully immerse travellers in the Free People brand.
Brands are refusing to limit themselves to specific products or verticals, and are increasingly defining their personalities, values and relationships across sectors. For more, read our macrotrend The Convergence Economy.