CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global

Island-hopping

02 : 03 : 2016 Camper : SS16 : Romain Kremer

Global – Camper’s creative director Romain Kremer has re-imagined Mallorca as a colour-soaked bohemian paradise for the footwear brand’s latest campaign.

  • CamperLab’s spring/summer 2016 collection was inspired by Mallorca’s different regions and cultural movements
  • The microsite was developed by the Convoy agency and uses a vivid aesthetic that will appeal to Gen Viz

Since his appointment as creative director in 2014, Kremer has transformed the Camper brand with campaigns as strange and visually arresting as the shoes themselves.

His team’s latest effort marks the launch of Camper’s spring/summer 2016 collection, inspired by the Deià, Es Trenc and fictional Arelluf regions of Mallorca, the Mediterranean island that the brand calls home.

Make-up artist Isamaya Ffrench returned to help create 11 selfie stick-wielding characters that embody the bohemian spirit, serene wilderness and debauched madness that are associated with the island. 

The Big Picture

Brands that want to strike a chord with young members of Generation Z must learn to think in a visual-first language. Find out more about Gen Viz and their digital-first mindset at Backlash Culture, our Spring/Summer 2016 Trend Briefing.

Discover More Daily Signals
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN