CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global

Island-hopping

02 : 03 : 2016 Camper : SS16 : Romain Kremer

Global – Camper’s creative director Romain Kremer has re-imagined Mallorca as a colour-soaked bohemian paradise for the footwear brand’s latest campaign.

  • CamperLab’s spring/summer 2016 collection was inspired by Mallorca’s different regions and cultural movements
  • The microsite was developed by the Convoy agency and uses a vivid aesthetic that will appeal to Gen Viz

Since his appointment as creative director in 2014, Kremer has transformed the Camper brand with campaigns as strange and visually arresting as the shoes themselves.

His team’s latest effort marks the launch of Camper’s spring/summer 2016 collection, inspired by the Deià, Es Trenc and fictional Arelluf regions of Mallorca, the Mediterranean island that the brand calls home.

Make-up artist Isamaya Ffrench returned to help create 11 selfie stick-wielding characters that embody the bohemian spirit, serene wilderness and debauched madness that are associated with the island. 

The Big Picture

Brands that want to strike a chord with young members of Generation Z must learn to think in a visual-first language. Find out more about Gen Viz and their digital-first mindset at Backlash Culture, our Spring/Summer 2016 Trend Briefing.

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN