CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global

Island-hopping

02 : 03 : 2016 Camper : SS16 : Romain Kremer

Global – Camper’s creative director Romain Kremer has re-imagined Mallorca as a colour-soaked bohemian paradise for the footwear brand’s latest campaign.

  • CamperLab’s spring/summer 2016 collection was inspired by Mallorca’s different regions and cultural movements
  • The microsite was developed by the Convoy agency and uses a vivid aesthetic that will appeal to Gen Viz

Since his appointment as creative director in 2014, Kremer has transformed the Camper brand with campaigns as strange and visually arresting as the shoes themselves.

His team’s latest effort marks the launch of Camper’s spring/summer 2016 collection, inspired by the Deià, Es Trenc and fictional Arelluf regions of Mallorca, the Mediterranean island that the brand calls home.

Make-up artist Isamaya Ffrench returned to help create 11 selfie stick-wielding characters that embody the bohemian spirit, serene wilderness and debauched madness that are associated with the island. 

The Big Picture

Brands that want to strike a chord with young members of Generation Z must learn to think in a visual-first language. Find out more about Gen Viz and their digital-first mindset at Backlash Culture, our Spring/Summer 2016 Trend Briefing.

Discover More Daily Signals
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN