CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global
CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global CamperLab’s spring/summer 2016 campaign by Romain Kremer and Convoy Agency, Global

Island-hopping

02 : 03 : 2016 Camper : SS16 : Romain Kremer

Global – Camper’s creative director Romain Kremer has re-imagined Mallorca as a colour-soaked bohemian paradise for the footwear brand’s latest campaign.

  • CamperLab’s spring/summer 2016 collection was inspired by Mallorca’s different regions and cultural movements
  • The microsite was developed by the Convoy agency and uses a vivid aesthetic that will appeal to Gen Viz

Since his appointment as creative director in 2014, Kremer has transformed the Camper brand with campaigns as strange and visually arresting as the shoes themselves.

His team’s latest effort marks the launch of Camper’s spring/summer 2016 collection, inspired by the Deià, Es Trenc and fictional Arelluf regions of Mallorca, the Mediterranean island that the brand calls home.

Make-up artist Isamaya Ffrench returned to help create 11 selfie stick-wielding characters that embody the bohemian spirit, serene wilderness and debauched madness that are associated with the island. 

The Big Picture

Brands that want to strike a chord with young members of Generation Z must learn to think in a visual-first language. Find out more about Gen Viz and their digital-first mindset at Backlash Culture, our Spring/Summer 2016 Trend Briefing.

Discover More Daily Signals
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
The Holiday & Travel Show 2026: Why experience-led staycations are defining the future of travel

Daily Signals

The Holiday & Travel Show 2026: Why experience-led staycations are defining the future of travel

Destinations: The Holiday & Travel Show returned to Olympia London as a key barometer for the future of tourism, bringing together 600 travel b...
Travel : Hospitality : Staycations
Stat: Gen Z’s screen time isn’t slowing down

Daily Signals

Stat: Gen Z’s screen time isn’t slowing down

Despite growing cultural narratives about going offline, Gen Z’s screen time in the US is still accelerating.
Technology : Gen Z : Statistic
Fred Again builds emotional aftercare into live shows

Daily Signals

Fred Again builds emotional aftercare into live shows

British musician and producer Fred Again is rethinking post-concert care. In a recent Instagram post, the musician reflected on the abrupt ending o...
Live Music : Hospitality : Social Wellness
Stat: Health concerns are driving food choice in Asia Pacific

Daily Signals

Stat: Health concerns are driving food choice in Asia Pacific

New data from PWC’s annual Voice of the Consumer survey reveals that 38% of APAC consumers will switch brands for health benefits, trailing only be...
Health : Food : Statistic
Absolut and Tabasco tap into fast-growing demand for spicy spirits

Daily Signals

Absolut and Tabasco tap into fast-growing demand for spicy spirits

Absolut Vodka and Tabasco are turning up the heat on brand collaboration, unveiling a vodka infused with the hot sauce brand’s signature pepper fla...
Drinks : Food : Flavour
Mongolia brings ancient dress systems to the Winter Olympics

Daily Signals

Mongolia brings ancient dress systems to the Winter Olympics

Mongolia has unveiled the ceremonial and casual outfits for its team at the Milano-Cortina 2026 Winter Olympic Games, using the global sporting sta...
Sport : Fashion : Luxury
Foresight Friday: Alison Farrington, foresight content manager

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues and ideas we’re all talking about. This week, foresight content manager Alison ...
China : Lunar New Year : Foresight Friday
Stat: Gen Z switches off the news feed

Daily Signals

Stat: Gen Z switches off the news feed

New research from Adobe Express points to a shift in how information is accessed in the UK. Just 8% of Gen Z adults consume news content, according...
Media : Technology : Statistic
Can mixed-reality theatre re-invent the stage?

Daily Signals

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preser...
Immersive Theatre : Media : Entertainment
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN