Occult orchids

16 : 02 : 2016 Perrier-Jouët : Champagne : Valentine's Day 2016

London – Champagne brand Perrier-Jouët created a flower shop with a twist for Valentine’s Day.

  • Perrier-Jouët hosted its pop-up flower shop in the basement of Soho hotel The London Edition
  • The space was inspired Charles Perrier’s 19th-century greenhouse
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London

Pop-up flower shop Fleurs des Rêves, or Flower Dreams, sold flowers dipped in thermodynamic ink, causing them to change colour in response to different thermal stimuli.

Perrier-Jouët created its bouquets with the help of experience designers Bompass & Parr. The duo treated the plants with a liquid crystal dye that is transformed from a deep satin black to champagne bottle green, and coated the blossom in a black thermochromatic dye that reveals the original pigment under heat.

Fleurs de Rêves also hosted workshops where guests were shown how to coat the flowers in thermodynamic ink to create their own colour-changing blooms.

The Big Picture

LS:N Global first identified the sense of magic and mysticism seeping into popular culture in 2014. In our Occult Enchantment design direction we look at the designers using botanical ingredients and apothecary equipment to create an other-worldly atmosphere.

Discover More Daily Signals
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
Why the V&A is adding YouTube’s first upload to its collection

Daily Signals

Why the V&A is adding YouTube’s first upload to its collection

London’s Victoria and Albert Museum has acquired the earliest available YouTube watch page. Posted by Jawed Karim showing him at San Diego Zoo, it ...
Media : Technology : YouTube
Stat: Economic anxiety outranks politics across sub-Saharan Africa

Daily Signals

Stat: Economic anxiety outranks politics across sub-Saharan Africa

Economic wellbeing is now the leading concern for people across sub-Saharan Africa, with nearly a quarter ranking it as their country’s biggest nat...
Society : Africa : Statistic
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN