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By Alex Jordan 16 : 02 : 2016 Perrier-Jouët : Champagne : Valentine's Day 2016

London – Champagne brand Perrier-Jouët created a flower shop with a twist for Valentine’s Day.

  • Perrier-Jouët hosted its pop-up flower shop in the basement of Soho hotel The London Edition
  • The space was inspired Charles Perrier’s 19th-century greenhouse
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London. Photography by Ann Charlott Ommedal
Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London Fleurs des Rêves by Perrier-Jouët and Bompass & Parr at The London Edition hotel, London

Pop-up flower shop Fleurs des Rêves, or Flower Dreams, sold flowers dipped in thermodynamic ink, causing them to change colour in response to different thermal stimuli.

Perrier-Jouët created its bouquets with the help of experience designers Bompass & Parr. The duo treated the plants with a liquid crystal dye that is transformed from a deep satin black to champagne bottle green, and coated the blossom in a black thermochromatic dye that reveals the original pigment under heat.

Fleurs de Rêves also hosted workshops where guests were shown how to coat the flowers in thermodynamic ink to create their own colour-changing blooms.

The Big Picture

LS:N Global first identified the sense of magic and mysticism seeping into popular culture in 2014. In our Occult Enchantment design direction we look at the designers using botanical ingredients and apothecary equipment to create an other-worldly atmosphere.

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