Preview: Smart Search

08 : 02 : 2016 Artificial Intelligence : Search Engines : E-commerce

Global – Introducing artificial intelligence in retail is enabling brands to create smarter searches.

  • Despite the endless opportunities of the internet, most consumers become lost in a filter bubble
  • AI algorithms are helping consumers to find the perfect items that they didn’t know about
Mona app Mona app

When it comes to searching for products online, consumers are often limited to typing in their desires into a search box. But sometimes, we don't know what we want – or don’t have the words to describe it. That is where artificially intelligent programs are stepping in – helping consumers to find what they want in a more intuitive way. 

Mona, for instance, is a personal assistant app that goes on shopping missions, searching for items on the users’ behalf based on criteria such as size, colour and price. The North Face is also experimenting with smarter searches, using IBM Watson technology to create a more natural means to the perfect jacket in its XPS microsite.

‘In the next five years, we will interact with AI-based assistants instead of search engines, browsers or mobile apps,’ says Orkun Atik, co-founder and CEO of Mona. ‘I think that an interactive, truly personalised and dialogue-based assistant for customer experience will become the shopping interface of the future.’

The Big Pictre

For more on why e-commerce needs to move beyond Google search, read our Smart Search microtrend.

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